Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.

What are paid search management services?

With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.

How does paid search work?

When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.

When should you use paid search?

Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.

Security Solutions

Areas of Operation

Security Solutions

Today, IT systems face an increasingly serious problem: cyberattacks and cybercrimes are becoming more widespread and sophisticated, creating a continuous threat to cybersecurity.

Overview

Currently, IT systems are facing a growing challenge: cyberattacks and cybercrimes are becoming more common and advanced, posing a constant threat to network security. The challenges of protecting information securely are intensifying as organizations face targeted, well-organized attacks with diverse and complex attack methods, including previously undetected malware variants and exploitation of zero-day security vulnerabilities. These threats can have severe impacts on the operations of businesses.

To meet the security needs of IT systems, ITC JSC consistently partners with clients, offering consultation and implementing advanced security solutions from leading providers such as Cisco, Radware, Fortinet, F5, Netscout, Synopsys, and many others. We serve major clients such as Viettel, ACB, Mobifone, and numerous other organizations. The solutions we provide include: Security Information and Event Management (SIEM), Security Orchestration, Automation and Response (SOAR), database security, web and application security, network security, access management, data loss prevention, and protection against Advanced Persistent Threats (APT).

Customer Relationships

Currently, ITC is providing these solutions to a number of key clients, including Viettel.

Partnerships

ITC is a long-time partner of Cisco Systems, Fortinet, F5, Netscout, Synopsys, and others. We are always at the forefront of providing the most comprehensive and flexible solutions to our clients.