Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.

What are paid search management services?

With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.

How does paid search work?

When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.

When should you use paid search?

Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.

Data Protection Solutions

Areas of Operation

Data Solutions

Providing backup, recovery, and data management solutions for organizations and businesses to ensure safety against unforeseen incidents and targeted cyberattacks.

Overview

In the context of the digital transformation driven by Industry 4.0, data is the most critical asset. For businesses, data equals money and is crucial for their survival in maintaining production and business operations. Even for individual computer users, data is an extremely valuable asset. Therefore, the need to protect data has become increasingly important.
The significance of data backup solutions is reflected by the involvement of major IT companies in providing such solutions, including Veeam, IBM, Dell Technologies, Rubrik, Commvault, and others. These solutions are compatible with most business software and infrastructure, and offer features to optimize storage capacity and ensure high safety.

Customer Relationships

Currently, ITC is providing these solutions to key clients such as Viettel, Mobifone, VNPT, and the National Archives and Records Department.

Partnerships

ITC is a long-time partner of Dell Technologies, Veritas, Veeam, HPE, Oracle, IBM, and others. We are always at the forefront of providing comprehensive and flexible solutions to our clients:
Veeam: Supports multiple virtualization platforms such as VMware, Hyper-V, KVM, and Nutanix, allowing businesses to use this solution for any virtualized environment.
Veritas: Leading in data protection innovations, application recovery, as well as data compliance and management.
Dell Technologies: Specializes in providing advanced integrated hardware and software solutions for data backup and protection in enterprise environments.