Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.

What are paid search management services?

With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.

How does paid search work?

When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.

When should you use paid search?

Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.

Unified Communications Solutions

Areas of Operation

Unified Communications Solutions

In the field of telecommunications and information technology, the term "Unified Communications" (UC) refers to an integrated system that enables efficient connection and interaction coordination. This integration can be understood in two ways: first, the integration of different communication technologies on a single platform, and second, the combination of various features and solutions to enhance interaction between individuals or departments within the same organization.

Overview

In telecommunications and information technology, the term Unified Communications (UC) refers to an integrated system that enables efficient connection and coordination of interactions. This integration can be understood in two ways: first, by merging different communication technologies into one platform, and second, by combining various features and solutions to enhance collaboration between individuals or departments within the same organization.

ITC JSC provides comprehensive unified communications solutions from trusted brands such as Cisco and Polycom. These solutions integrate voice, data, and mobile applications across mobile networks, fixed networks, and IP networks. This enables users to easily communicate from any workspace, on any device or operating system. Additionally, creating a unified platform means users no longer need to rely on multiple devices and communication tools. Instead, they can operate from a single screen using an integrated medium for functions such as telephony, video conferencing, email, fax, and voicemail.

Customer Relationships

Currently, ITC is providing these solutions to key clients such as Viettel, Mobifone, VNPT, ACB, and the National Archives and Records Department.

Partnerships

ITC is a long-time partner of Cisco Systems, Fortinet, F5, Netscout, Synopsys, and others. We are always at the forefront of providing the most comprehensive and flexible solutions to our clients.