Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.

What are paid search management services?

With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.

How does paid search work?

When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.

When should you use paid search?

Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.

Data & Data Analytics Solutions

Field of activity

Data & Data Analytics Solutions

Providing storage, extraction, integration, and data management solutions for organizations and enterprises to enhance business efficiency.

Overview

If data is considered the most important asset of any organization, then properly storing, extracting, integrating, and managing data will bring absolute competitive advantages, meeting customer and market requirements. Data analytics helps companies gain clearer and deeper insights into their processes and services. As a result, they can obtain detailed insights into customer experiences and issues. By transforming models beyond just data to connect insights with actions, companies can create personalized customer experiences, develop relevant digital products, optimize operations, and increase employee productivity.

Quan hệ Khách hàng

Currently, ITC has been providing these solutions to prominent customers such as: Viettel, Mobifone, and VNPT.

Partnership

ITC is a long-term partner of Sandvine, Oracle, IBM, DELL Technology, Splunk, ELK, etc. We have provided specialized storage, management, and data analytics solutions to major clients:

Database Solutions: Database management systems like Oracle Database, Microsoft SQL Server, MySQL.
Data Analytics Solutions: Data analytics solutions like Sandvine s Insights Product Family, Splunk, ELK.

ITC with partner

Field of activity

Data & Data Analytics Solutions

Overview

Quan hệ Khách hàng

Partnership

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